Ashraf Chaudhry

1) Ashraf Chaudhry started his selling journey at the age of 7. Selling is in his blood and soul. He knows the art of packaging scars as stars, obstacles as opportunities, adversity as advantage. Your team will get time tested tools to increase sales numbers.

2) Ashraf Chaudhry has 15 years of practical sales experience from entry to leadership levels. He has worked for OMC, FMCG, Hospitality and Technology sectors. He shifts focus of sales team on incentives rather than fix salary.

3) His content is from real world. He mixes street wisdom, psychology, stories and scriptures to train mindset, heartset and skillset of salespeople. Sales teams absorb and accept his content without filters.

4) Since 2009, he has trained more than 20,000 salespeople across all industries and at all levels. He transfers his diverse knowledge to enable sales teams to multiply sales.


These 10 Commandments neither came from the Mountain nor any Moses is preaching. Yet, any salesperson worth his/her salt must follow these sales commandments in order to find the Promised Land of sales success. The consistent violation of The 10 Commandments of Selling has a great risk…..a risk of Exodus…..the customers’ exodus.
The 10 Commandments are 10 vital areas that salespeople must learn, absorb, assimilate and apply.


A cutting-edge Sales Leadership Program

Shepherd is the person who looks after goats and sheep. Since beginning of human
kind, shepherding is one of the most revered professions chosen by prophets and their
companions. Shepherd’s character is mix of entrepreneurship, risks, initiatives, leadership, discipline, mentoring, taking un-popular decisions and having an eagle eye on ROI (Return on Investment), ROE (Return on Efforts) and ROTI (Return on Time Invested).

The Art of Shepherding is a well researched sales leadership development program which aims at building capacity of present and potential sales leaders who get things done from their teams while taking the complete ownership of results.


Based on The Art of War of Sun Tzu

Sun Tzu was a Chinese military strategist of 6th century BC whose teachings have shaped mindscapes of generals, commanders and diplomats & entrepreneurs in the history. The Art of War is one of the oldest and most successful books on military strategy. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.
Selling is a process of competing for business and salespeople form the front lines of business competition. B2B Sales Warfare has been designed to equip the Sales Warriors to gain “strategic depth” in the market place.



SalesVertising trains people to write heart-hitting words to seduce, influence and persuade
people to take action.

Right words can super-sell below average product. Impotent words can fail a super product.

SalesVertising is a deadly weapon in your hand to convert Window-shoppers into Paying
Customers, Browsers into Buyers.

Ordinary salespeople sell lemons.

SalesVertisers sell Vitamin C and charge extra money.

Ordinary salespeople sell beauty creams.

SalesVertisers sell hope and charge extra money.

Ordinary salespeople sell tea.

SalesVertisers sell bonding and social blending and charge extra money.


A sales agitation workshop.

There is an interesting technique that elephants are trained with. When the baby elephant is born, his leg is tied to a small chain to keep him under control. Baby tries to break the chain to run around but he cannot break it. In this process, he learns to be helpless and stops exerting pressure and decides to live with reality. With this ‘Learned Helplessness & Can’t -Do Attitude’, he consumes his entire life believing that he cannot break the chains.

That is also the case with human beings. In the beginning, we take initiatives to gain control. But if we fail for a couple of times, we learn helplessness. With this ‘learned helplessness’, we live our entire life without realizing the real potential of doing wonders. Hard-hitting & belief-shattering one day workshop “Break the Chains” is meant to awaken and unleash the giant we are born with.

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