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Our Team | Ashraf Chaudhry Associates

Dr. Habib Aslam Gaba
Pharma Marketing Expert

Dr. Habib Aslam Gaba is an eminent cardiologist. Accredited by and being Fellow of American College of Cardiology as well as Chartered Management Institute of UK, he is also a gold-medalist in Business Administration. Dr. Gaba possesses vast experience as a trainer in Medical Sciences, Information Technology, Marketing and Management both in Pakistan and abroad. Dr. Gaba posses 21 years of medical practice and is affiliated with more than 100 international and local medical and business  associations  of  US  and  UK. He  has published  in international and local journals. Dr. Habib Aslam Gaba is an eloquent speaker and a visionary motivational trainer of pharmaceutical industry. To know more about Dr. Gaba, please google him.

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Akhtar Mahmud
Brand Philosopher-cum-Practitioner

Akhtar Mahmud, an IBA graduate from 1978 batch with a major in Marketing, brings with him around 30 years of marketing experience mainly from multinational companies like Unilever, DHL, FedEx at senior marketing positions. He is currently CEO of Brand Image, a marketing consultancy company specializing in Branding, Advertising and Consumer Insights. Mr. Mahmud also teaches subjects on Marketing, Branding  and  Consumer  Behavior  at  IBA  since  2001  as  a visiting faculty.

Attending various seminars and conferences in USA, Europe, Middle East and South East Asian countries on branding, brand-based communications, creativity in advertising, influencing consumer behavior through psychological modules and leadership evaluation and awareness process, Mr. Mahmud has been conducting training programs for Banks, MNCs and local conglomerates. A few of his clients include names like BBC, United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods, Berger Paints and Novartis.

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Ali Raza Merchant
PR Pundit of Pakistan

Ali Raza Merchant is Executive Director at Synergy Group —
the fastest growing integrated communication groups in Pakistan. He is Business Unit Head for Syntax Communications a specialized PR Agency in the Group which serves PR needs of high net worth clients such as Nokia, wi-tribe, Dawlance, Microsoft, Dupont, Unilever, Bank Alfalah etc.
He is an IBA graduate and has worked in Marketing & Brand Management in Pharmaceuticals, Textiles and FMCG sectors.

He has been associated with the communications industry (Advertising, Media, PR & Publications) for the past six years, which makes his experience highly enriching.

Ali Raza Merchant is also actively involved in other Synergy Group Companies which include Synergy Marketing Corp., a specialized Event Management & Activations business, Synergy Advertising (Pvt.) Limited, Synergyzer Magazine and www.brandsynario.com, a specialized Marketing, Advertising & Media web portal.

He is also one of the founder members of Marketing 360 — a Marketing Chat Forum on Yahoo Groups and has moderated live Marketing 360 debates in association with Headlion Café.

His core areas are PR and Brand Management. He lives in and travels from Karachi.

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Syed Muhammad Junaid
Media Planning Guru

Syed Muhammad Junaid is currently working for Synergy Group as Resident Director for the North Region and heading Synchronize Media, a buying house under the Group.
An IBA graduate with majors in Marketing, Junaid brings 10 years of experience of media exposure from Telecom, FMCG and Banking related clients. Junaid has been conducting training & development exercises for media & advertising professionals for several years.
Currently, Junaid lives in and travels from Lahore.

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 Saima Nazir
Queen of Selling

After getting a degree in civil engineering from University of Engineering & Technology (Lahore) in 2001, Saima Nazir plunged into the world of Selling……a field where MEN claim their carte blanche right to success. She joined ABN Amro (Now RBS Bank) as Customer Service Representative to start her career. Keenness, passion and people management skills being her forte, she was promoted to Relationship Manager for ABN Amro Van Gogh Preferred Banking. She faced humongous challenges in the consumer banking sale, but  with

a positive momentum she adhered to her passion to excel in the corporate world. These obstacles did not careen her from her focus on corporate ladder. She was declared as STAR PERFORMER for three consecutive times.

In 2005, she joined Karachi’s Defence Authority Country & Golf Club as Manager Sales. In this position, her skills of persuasion and people management were tested to ultimate limit. With sheer effort, dedication and persistence, she excelled in the new role and recognizing her value addition to the Club, she was elevated to Head of Sales &Marketing position in 2007. In this role, she engages in business development, revenue generation, brand building and communication. She has an incandescent name in the sales & marketing industry of Pakistan. Her major clientele include top management of various MNCs, Banks, Pharmaceuticals, Institutes and other communities. She delivers personalized solutions utilizing consultation and negotiation with high net-worth individuals and prestigious organizations. She believes in leading through new creative initiatives and plans to ensure that objectives are met and success measured.

She is spell-binding speaker and immaculate presenter. In her leisure time, she plays golf. Currently, she lives in and travel from Karachi.

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Sohail Riaz
Pharma Sales Specialist

Sohail started his career with Merck Sharp & Dohme and served it for 17 years from Sales Representative to Senior Sales Management positions. He has participated in launching 14 innovative research products successfully. Conducted a number of advocacy campaigns for the dissemination of new perception and treatment options that offered better disease management and benefits. He has worked on developing KOLs (Medical Consultants) to carry out group discussion meetings, presentations on contemporary medical issues and

panel discussions with peers (for changing doctors’ perception). He has carried out impact analysis to assess change in doctors’ behavior in disease management.

Sohail has extensive experience of creating practical tools, frameworks as well as capacity building and performance enhancement programs for the employees of pharmaceutical companies. He has conducted interventions in Pharma Reps’ performance augmentation.

He has expertise in edifice competence and visual impact in trainees’ behavior at work place enabling efficiency and productivity enhancement. As pharmaceutical consultant he has successfully launched many projects with high profile products in the field of Oncology, Cardiology, Osteoporosis and infectious diseases. He views Medical Sales Representative as a force that expands customer potential through Attitude, Knowledge & Skill and fosters company’s growth. He currently lives in and travel from Islamabad.

 

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Ashraf Chaudhry
Premier Sales Trainer/CEO

There is a memorable quote in the movie The Rookie that says: “It is fine to do what you want to do, but sooner or later, you have to do what you were meant to do.”

This is the story of Ashraf Chaudhry. At the pinnacle of his successful career as a Sales & Marketing professional, he left comfy confines of a secure job to pursue his passion of corporate trainings and writing. Within three months of leaving his job as GM Sales & Distribution with Worldcall Group, one of the biggest business groups in Pakistan, he wrote and published his book

The Craft of Selling “YOURSELF”. The book is now an international best-seller (also available at Amazon and Barnes & Noble book stores all over the world).

After an MBA degree from a top-notch business school in Pakistan, Institute of Business Administration, Karachi, he worked for blue-chip companies like Chevron, Tapal Tea, Pearl Continental/Marriott Hotels and Worldcall Group in Sales and Marketing departments. He left Worldcall Telecom Ltd as General Manager Sales & Distribution to pursue his passion of corporate trainings, public speaking and writing.

Ashraf is one of the most sought-after corporate sales trainers in Pakistan. His vision is simple: to raise incorrigibly optimist Sales & Marketing force for business organizations with ‘never-say-quit’ determination—Period! He transfers his skills with interactive discussions, case studies, exercises, video analyses and by sharing his own personal and professional experiences in a hands-on manner.

Ashraf is also co-author with world’s top most sales trainer and best-selling author Bob Urichuck for up-coming sales novel The 10 Commandments of Selling: Story of Danial.

He is a voracious reader of books; avid watcher of movies; active blogger and passionate social worker. Currently, Ashraf lives in and travels from Lahore.

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